Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. We provide good platform for you to improve your businesses with the help of social media marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map. you might have fun, but you'll probably get lost.
Here are some questions to ask when defining your social media marketing goals:-
Social media marketing can help with a number of goals, such as:-
To some entrepreneurs, social media marketing is the “next big thing,” According to HubSpot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business: -
Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
Brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience.
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Paid advertising through Facebook and Twitter is relatively Very cheap. Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.
The active participation of social media users has been an increasingly important element in political communication, especially during political elections in the Future. Social media is changing the nature of communication because it is a tool that is being used to mobilize users in new ways.
Political institutions such as politicians, political parties, foundations, institutions, and political think tanks are all using social media, Facebook and Twitter, as a new way of communicating with and engaging voters. The active participation of social media users has been an increasingly important element in political communication
Users are able to connect directly to politicians and campaign managers and engage in political activities in new ways. By simply pressing the "like button" on Facebook or by following someone on Twitter, users have the ability to connect with others and express their views in new ways.
Even though politicians for their campaign still use posters, cut-outs, fliers, graffiti and personal rallies to reach and win over voters but with the social media changing the picture of urban India, political parties are becoming tech savvy and realizing that social media is the only way to reach out to the youth.
Today, however, Facebook has 93 million users and Twitter has an estimated 33 million accounts in the country.
Facebook users have a tremendous impact over the results of the polls in 160 of India ‘s 543 constituencies. The reason for this is the youth of India. As per study, 50% of population is below 25 age group. Secondly, 65 % is below 35 % age group. This population is either studying in college or working in various companies.
The youth is tech savvy and love being connected with updated trends and topics. Such connectivity is possible by using laptops, desktops or the most favourite a network connected mobiles.
Social Media Campaigning plays a very important and crucial role during elections. It showcases the party profile, their goals in near future and what the public can expect from them.
Social media is a relatively new trend in India. It is the concept of using an electronic platform (for example computers, mobiles) to interact with people across the globe anywhere, anytime. It allows you to voice your opinions, share your thoughts, etc. with people.
Social Media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like, Facebook, Twitter, Instagram, etc. Social media also includes YouTube for video sharing.
Candidates must create a strong personal brand to form a message to communicate across their social media sites. This begins with the SWOT analysis Strengths, Weaknesses, Opportunities and Threats of the candidate.
After developing a campaign message and brand campaign must use this message to communicate across all social media sites. A national campaign must have a team to handle social media sites, but a local campaign may only have one or two people to update each site with new content.
DigiMedia Solution is an Indian based company located in Pune offer Web Designing, Web Development, Mobile App Development, Social Media Marketing, Bulk SMS Marketing, Bulk E-Mail Marketing, Bulk Voice Call Services, Bulk WhatsApp Marketing, Political Campaigning for Politicians, Graphics & Logo Design Services.
